About
Us
“Created by a driver. Built for those who truly understand the drive.”
Ultimate Roadtrips was born from a lifelong obsession with cars, travel, and the thrill of driving - brought to life by Ferrari owner and former racer Andy Gordon
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From Dream to Drive
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"Since the age of five, I’ve dreamt about Ferraris - the sound, the shape, the idea of the perfect road trip.
Years later, after owning multiple Ferraris and travelling extensively across the world, I wanted to create something that captured that feeling - the freedom, the connection, the journey.
That’s how Ultimate Roadtrips was born: not a tour company, but a passion project that became a turnkey experience for the world’s most discerning car brands and their customers."
​• We are massive car and driving enthusiasts - not marketers selling a service.
• We live and breathe the detail: route design, hotels, guest psychology, and hospitality.
• We are thoughtful, respectful, and precise in everything we do.
• Quality over quantity - we run small, perfectly executed events, not mass tours.
• Our goal is simple: to delight every single customer and to make dealers proud to put their name on the event.
Our Philosophy – “Driving Experiences. Redefined.”
Why it Works
“Being a repeat Ferrari customer means I understand exactly what makes the brand, and its customers, so special.”
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“Every decision we make - from hotel selection to convoy spacing - is guided by that insight.”
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“We help Ferrari owners experience their cars in the way Enzo intended: with emotion, respect, and connection.”
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“And we help dealerships turn ownership into lasting loyalty through experiences that transcend the sale.”
